?

Log in

No account? Create an account

Previous Entry | Next Entry

Strategic philanthropy

Strategic philanthropy: exploitation or key for emerging markets?

Anything that makes companies do helpful stuff has to be good, in theory, except when a Nestle type situation happens. So, how do you encourage the former and not the later?

Comments

( 1 comment — Leave a comment )
cartesiandaemon
26th Apr, 2006 09:19 (UTC)
When a company ‘gives back’ to the world through charitable donations, should we wholeheartedly commend it for being a good egg or sniff cynically at the profit potential that underlies every business decision?

You have the same problem with people. If someone helps someone, knowing they will be praised for it, what is there motivation? We generally accept that being good and looking good can BOTH be a motivation for the same thing. For a small company, that can clearly be the same: a few shareholders, a few officers, they all do that. For a big company it's a lot harder to see, and more tendency to attribute goals to the company as an iindependent entity, which it isn't really.
( 1 comment — Leave a comment )

Latest Month

December 2014
S M T W T F S
 123456
78910111213
14151617181920
21222324252627
28293031   

Me

Other Sites of Interest

Tags

Powered by LiveJournal.com
Designed by Tiffany Chow