Owen Barritt (hmmm_tea) wrote,
Owen Barritt

  • Mood:


Have been giving this a lot of thought since we discussed it in Diploma lectures on Monday.

What I'm wondering is why certain companies try and include their name on the majority of their products (eg Nestle/Kelloggs have their names on most of their brands) whilst others don't (eg Diageo is a huge company, but you never see their name on the supermarket shelves even if their products have a significant display).

Do people have more trust in known companies for things like Cereals as opposed to things like alcholic drinks?

Or could it be something to do with major branding of alcholic drinks being a more modern phenomenon? With a large amount of non-major brands out their and more botique brands is this influence toning things down somewhat?

  • Funny the things you find gathering dust at the back of the internet

    Does this still work?  or do I need to write in cyrillic to post on here nowadays?

  • Apropos Nothing

    Did they do something to the comments form? I'm sure it didn't look like that this morning... Also, oh look, first post of the year. Happy New Year!…

  • 2011

    Judging by twitter it looked something like this: January 1/1 is beginning to wonder if there are any marching bands left in America or…

  • Post a new comment


    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.