Owen Barritt (hmmm_tea) wrote,
Owen Barritt
hmmm_tea

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Branding...

Have been giving this a lot of thought since we discussed it in Diploma lectures on Monday.

What I'm wondering is why certain companies try and include their name on the majority of their products (eg Nestle/Kelloggs have their names on most of their brands) whilst others don't (eg Diageo is a huge company, but you never see their name on the supermarket shelves even if their products have a significant display).

Do people have more trust in known companies for things like Cereals as opposed to things like alcholic drinks?

Or could it be something to do with major branding of alcholic drinks being a more modern phenomenon? With a large amount of non-major brands out their and more botique brands is this influence toning things down somewhat?
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