?

Log in

No account? Create an account

Previous Entry | Next Entry

Greenest Brands

Just spotted this in this week's Harpers:

10 Greenest Brands
  1. Marks & Spencer
  2. The Body Shop
  3. Innocent
  4. Co-op
  5. ECover
  6. Honda
  7. Waitrose
  8. Tesco
  9. BP
  10. Greenpeace
Source: Marketing Week survey of 1,000 marketing professionals


Seems strange to judge which brands are greenest based entirely on the opinions of a few marketing professionals. Surely the whole point of marketing is to skew people's opinion in favour of certain brands anyway?

I'm always amused by how the press can find and publish completely and utterly meaningless statistics and put them in front of you as if they might actually inform you of something.

More amusing, in this case, however, is the fact that, according to this, a major oil company (BP) is greener than a major environmental campaigning organisation (Greenpeace). Clearly, Greenpeace really had better clean up their act...

Comments

hmmm_tea
9th Apr, 2008 11:51 (UTC)
Either that, or it has nothing to do with the environment at all, just what color the brand is. Brands like M&S and BP do seem to use the green colour quite a lot...

Latest Month

December 2014
S M T W T F S
 123456
78910111213
14151617181920
21222324252627
28293031   

Me

Other Sites of Interest

Tags

Page Summary

Powered by LiveJournal.com
Designed by Tiffany Chow