Owen Barritt (hmmm_tea) wrote,
Owen Barritt
hmmm_tea
  • Mood: amused

Greenest Brands

Just spotted this in this week's Harpers:

10 Greenest Brands
  1. Marks & Spencer
  2. The Body Shop
  3. Innocent
  4. Co-op
  5. ECover
  6. Honda
  7. Waitrose
  8. Tesco
  9. BP
  10. Greenpeace
Source: Marketing Week survey of 1,000 marketing professionals


Seems strange to judge which brands are greenest based entirely on the opinions of a few marketing professionals. Surely the whole point of marketing is to skew people's opinion in favour of certain brands anyway?

I'm always amused by how the press can find and publish completely and utterly meaningless statistics and put them in front of you as if they might actually inform you of something.

More amusing, in this case, however, is the fact that, according to this, a major oil company (BP) is greener than a major environmental campaigning organisation (Greenpeace). Clearly, Greenpeace really had better clean up their act...
Tags: climate change, commerce, marketing
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