You put it in your mouth at least twice a day. You swish.
But are you really approaching the experience with the proper reverence?
Do you sniff the cap after you take it off? Do you inhale the minty aromasas they waft from the tube?
Do you appreciate the foamy texture and subtle flavors as they glide across your tongue?
Or do you think of it as merely... toothpaste?
Weird magazine, but that does sound like an excuse, so a poll...